Jordan Pierce

Jordan Pierce is a direct-mail analytics and marketing-measurement writer covering print campaigns, attribution, response tracking, QR codes, dedicated URLs, call tracking, CRM integration, and direct-response strategy.

His work focuses on connecting offline marketing activity to measurable outcomes. Jordan writes for Iwantrackcards, helping marketers connect physical mail campaigns with measurable customer actions, with a focus on direct-mail analytics, campaign attribution, response rates, print-to-digital tracking, lead quality and marketing ROI.

I do not stop at "we mailed 10,000 pieces." I want to know who responded, how they responded, whether the response was attributable to the campaign, what happened after the response, and whether the campaign created useful business.

What Jordan writes about

• Direct mail
• Print campaigns
• Response rates
• QR tracking
• Phone attribution
• Personalized URLs
• A/B testing
• CRM integration
• Lead quality
• Conversion
• ROI

The questions every article asks

1. What action do we want?
2. How will we identify that response?
3. What source gets credit?
4. What does a response cost?
5. Is the lead qualified?
6. Did the response become a customer?
7. What should we test next?

Content lanes

• Response Tracking: Response paths, intake habits and the gap between a call and a customerRT
• Call Tracking: Dedicated numbers, call quality and phone attributionCT
• QR Codes: QR codes and personalized URLs as measurement toolsQR
• Marketing Attribution: Holdouts, matchbacks and what mail can fairly claimMA
• Campaign Measurement: A/B testing, lead quality, conversion and ROICM
• Print Marketing: Print campaigns built so responses can be tracedPM

Articles by Jordan

1. RT 03 · Response TrackingCalls, scans and signed matters

   Response Tracking

   Direct Mail Tracking for Law Firms: How to Measure Calls, QR Scans and Qualified Leads

   A tracking number on a postcard tells you the phone rang. Here's how a law firm finds out whether that call became a signed client.

   By Jordan PierceOctober 3, 20267 min read

About the byline

Jordan Pierce is a disclosed editorial pen name used by the IWantTrackCards.com content team. There's no invented biography attached to it. The name stands for a consistent method and a consistent set of sourcing rules, described on our about page.