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Who reads it
People who buy, plan and measure direct mail. That includes marketing managers at local and regional businesses, agency staff, print buyers, CRM managers, analysts, and owners of small businesses who run their own marketing. Many work in professional services, healthcare, real estate, hospitality and retail. A good share of our coverage is about South Carolina's Grand Strand and the Southeast, and the rest is national.
We don't publish audience numbers we haven't verified. If you need traffic figures, ask, and we'll share what our analytics show at the time.
Formats
- Leaderboard, 728×90. Under the navigation on most pages and between article sections.
- Square, 300×250. Inside article bodies, sidebars and the homepage flow.
- Skyscraper, 160×600. Sticky in desktop sidebars on articles and section pages.
- Sponsored articles. Written to our editorial standards, labeled "Sponsored" above the headline and in the byline, and never presented as independent reporting.
Legal pages carry no ads, and we never place an ad above an article's headline.
Editorial independence
Advertisers don't review or approve articles before publication, don't choose what we cover, and don't get their numbers softened. Sponsored pieces follow the same rule on figures as everything else: a source, a population, a method and a date, or the number doesn't run.
What we won't run
Ads that promise guaranteed response rates or ROI, list rentals of unclear origin, and anything that imitates our editorial design closely enough to be mistaken for an article.
Ready to talk? Send details through the contact page and choose "Advertising" as the subject.