About Iwantrackcards
Iwantrackcards exists because most direct mail reports stop too early. They tell you how many pieces went out and how many people called. They rarely say how many of those callers became customers, what each one cost, or whether the mail deserves the credit.
This publication covers that second half. We write for the people who pay for mail and have to defend the spend: marketing managers, small-business owners, agencies, print buyers, CRM managers, and the analysts who end up building the report. A lot of our examples come from local businesses around Myrtle Beach, Conway and the rest of the Grand Strand, because local businesses mail a lot and measure it unevenly. The methods work anywhere in the U.S.
What we cover
Six desks: Campaign Measurement, Print Marketing, Response Tracking, Marketing Attribution, QR Codes, Call Tracking. Every article is published in Response Track, our blog.
How articles are written and checked
Articles appear under the byline Jordan Pierce, a disclosed editorial pen name used by the Iwantrackcards content team. One name keeps the approach consistent across desks, and we say so plainly so nobody mistakes it for one person's résumé.
Our standards are easy to state and harder to keep:
- Any benchmark or performance figure names its source, the population it covers, the method and the date. If we can't find those, we don't publish the number.
- Illustrative numbers used to explain a method are labeled as illustrative.
- We don't call a QR scan a customer, a call a lead, or a correlation proof.
- Campaign costs include everything: design, printing, postage, lists, and the tracking itself.
- When we name a business as an example, we describe it from its own public information.
- Corrections are made in the article with a note saying what changed. Send them through the contact page.